The Chinese Consumer: Adjusting to Uncertainties Market Report 2022
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
“Brands which build on authentic experiences featuring both convenience and transparency are likely to stand out from the competition, as these factors may trigger the sense of reassurance and comfort which is highly desired when people have to deal with financial struggles and uncertainties during and after the pandemic. Besides the practical features, Chinese consumers are also seeking cultural connections and will resonate with moral brands which show care to the underserved (eg seniors, minority groups, pets) as well as the environment.”
– Laurel Gu, Category Director
Key issues covered in this Report:
This Report is an annual summary of the nation’s economic development status, changes in population structure and trends in consumers’ lifestyles and attitudes.
It also gives an overview of key stories of Chinese consumer spending in the following market sectors:
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.