The Chinese Consumer - China - April 2018
The Chinese Consumer - China - April 2018

“Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money will continue to be a key consideration when people shop. This has less to do with low prices but is more ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
China Today – The Economy
China Today – The People

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Expenditure Overview
In-home Food
Food Service (Eating Out and Takeaway)
Non-alcoholic Drinks
Alcoholic Drinks – In Home and Out of Home
Beauty and Personal Care
OTC and Pharmaceuticals
Clothing and Accessories
Technology and Communication
Household Care
Home
Transportation
Leisure and Entertainment
Holidays
Personal Finance and Housing
Miscellaneous

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Priorities in Life
Concerns in Life
What Makes a Brand Aspirational
Attitudes towards Marketing Activities
Lifestyles and Values
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Expenditure Forecast
Appendix – Methodology and Abbreviations