Quick Service Restaurants - US - August 2013
Quick Service Restaurants - US - August 2013

“Operators are struggling with the need to provide low prices at a time when commodity costs are quickly increasing. Quick service restaurants must wean consumers off the idea of price and provide extra value in order to justify increases. Since many customers are beginning to seek a more upscale and healthful fast casual experience, fast food restaurants have been changing to better align with those competencies. However, with this move ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Quick Service Restaurant Usage and Dayparts
Changes in Behavior at Quick Service Restaurants
Drivers for Quick Service Restaurants
Desired Improvements for Quick Service Restaurants
Consumer Behavior at Quick Service Restaurants
Consumer Attitudes toward Quick Service Restaurants
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovators and Innovations – Pricing
Innovators and Innovations – Fast Casualization
Innovators and Innovations: Core Competencies
Enticing Consumers with Technology
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis – Food Items
Menu Analysis – Drink Items
Appendix – Additional Tables
Appendix – Market Drivers
Appendix – Trade Associations