Quick Service Restaurants - US - June 2008
Quick Service Restaurants - US - June 2008

While the economy has weighed generally on foodservice sales, the quick service restaurant category has been a bright spot, with sales driven by daypart expansion as well as its unique value/convenience proposition.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Burger Restaurants
Segment Performance—Chicken Restaurants
Segment Performance—Sandwich Restaurants
Segment Performance—Mexican Restaurants
Segment Performance—Other Restaurants
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Custom Consumer Groups
Cluster Analysis—Avid Goers, Mexican Food Lovers, Average Goers

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

The QSR Consumer—Who Eats, How Often and Where
Favorite Fast Food Restaurant
Reasons for Selection
Lifestyle Self-Assessments and QSR Visits
Interest in Trying New Options
Ingredients or Food Options of Interest
Kids and Fast Food