Quick Service Restaurants - US - August 2010
Quick Service Restaurants - US - August 2010

The U.S. economy has been in recession, taking a toll on the restaurant industry. However, Quick Service Restaurants (QSRs) have been putting up a good fight, winning over customers who are trading down from other segments and luring in cash strapped consumers with a wide range of value options. This report provides extensive details on how restaurants are proving successful and where there is still work to be done ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance: Hamburger
Segment Performance: Sandwich
Segment Performance: Chicken
Segment Performance: Mexican and Other
Menu Insights Analysis: The QSR Menu
Menu Insights Analysis: Marketing the QSR Menu
Menu Insights Analysis: The Beverage Menu
Menu Insights Analysis: The Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Quick-Service Restaurant Usage and Usage Frequency
Consumer Behavior within Quick-Service Restaurants
Quick Service Selection Factors
Impact of the Economy and the Role of the Dollar/Value Menu
Quick Service Comparisons to Fast Casual
Cluster Analysis
Custom Groups: Light, Medium and Heavy Users

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company Profiles
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations