Quick Service Restaurants - US - August 2009
Quick Service Restaurants - US - August 2009

This report explores the quick service restaurant market—identifying key developments that are changing consumer habits and usage of fast food. The concepts of quality and value, which have become more important during the recession, emerge as key themes throughout the report.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Restaurant Usage Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Burger Restaurants
Segment Performance—Sandwich Restaurants
Segment Performance—Chicken Restaurants
Segment Performance—Mexican Restaurants
Segment Performance—“Other” Restaurants
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

QSR Restaurant Usage and Usage Frequency
QSR Restaurant Usage—Race and Ethnicity
QSR Usage and Kids
QSR Attitudes and Kids
QSR Restaurant Selection Factors
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant Analysis: McDonald’s
Restaurant Analysis: Burger King
Restaurant Analysis: Wendy’s
Restaurant Analysis: Taco Bell
Restaurant Analysis: Sonic
Restaurant Analysis: Chick-fil-A
Restaurant Brand Qualities: Jack in the Box Study
Advertising and Promotion
Innovations and Innovators: Menu Innovation
Innovation and Innovators: Health on the Menu
Innovation and Innovators: Technology

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: Trade Associations