Quick Service Restaurants - US - September 2011
Quick Service Restaurants - US - September 2011

The recession may be officially over, but the recovery is proving to be nearly as challenging for quick-service restaurants (QSRs). Though QSR sales are expected to be up 3.3% from 2010-11, unemployment remains high, which drives more consumers to QSRs’ lower prices, but also limits how much consumers have to spend. In addition to battling an unfavorable economy, the quick-service segment is under increasing critical scrutiny from nutritionists and ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Analysis
Menu Insights Analysis—The QSR Menu
Menu Insights Analysis—Marketing the QSR Menu
Menu Insights Analysis—The Beverage Menu
Menu Insights Analysis—The Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Quick-Service Restaurant Usage and Usage Frequency
Consumer Behavior and Attitudes Within Quick-Service Restaurants
Quick Service Selection Factors
Spending Considerations and the Role of the Dollar/Value Menu
Race and Hispanic Origin
Kid and Teen Quick-Service Restaurant Usage
Cluster Analysis
Custom Groups—Light, Medium, and Heavy Users

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations