Quick Service Restaurants - US - May 2016
Quick Service Restaurants - US - May 2016

"As the lines between traditional restaurant segments continue to blur, QSRs (quick service restaurants) have been taking steps to remain competitive in the changing restaurant landscape. Most QSR users agree that QSRs are the best option when they are short on time. QSRs must make it a priority to maintain this position by continuing to deliver tasty food conveniently and consistently. As a secondary focus, QSRs must strive to appeal ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
QSR Visitation
QSR Areas of Opportunity
Reasons for Visiting QSRs
Key Drivers Analysis
QSR Attitudes and Behaviors
QSR Deals
TURF Analysis – Deals

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
QSR Switches Up Its Strategy
New and Emerging Brands
Global Brand Imports
Mintel Menu Insights
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer