Family Midscale Restaurants - US - November 2012
Family Midscale Restaurants - US - November 2012

“Family midscale restaurants offer a sit-down experience at low prices with menus that tend to have something for everyone. However, over time, this segment has lost some excitement and is currently facing competition from segments with better pricing, more upscale items, and better overall dining experiences. Health initiatives, value, and variety should be the top priorities in this segment.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Insights and Opportunities
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage and Frequency
Changes in Behavior Related to Family Restaurants
Items Typically Ordered at Family Midscale Restaurants
Suggested Improvements for Family Midscale Restaurants
Decision Criteria to Choose a Family Midscale Restaurant
Influential Factors for Greater Visitation
Attitudes toward Family Midscale Restaurants
Usage Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Featured Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis—Menu Items
Menu Analysis—Menu Descriptors
Menu Analysis—Kids’ Menus
Additional Tables
Appendix—Trade Associations