Family/Midscale Restaurants - US - November 2011
Family/Midscale Restaurants - US - November 2011

Family restaurants are typically identified as breakfast destinations. Therefore, it’s no surprise that Mintel’s exclusive consumer research identifies breakfast as the market’s sweet spot in terms of usage (55%), compared to 40% for lunch and 43% for dinner.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Menu Insights Analysis: The Family Midscale Menu
Menu Insights Analysis: The Beverage Menu
Menu Insights Analysis: The Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Family Midscale Restaurant Usage
Family Midscale Restaurant Brand Usage
Spending Habits at Family Midscale Restaurants
Family Midscale Selection Factors
Consumer Ratings of Family Midscale Restaurants
Consumer Demands for Family Midscale Restaurants
Attitudes Toward Family Midscale Restaurants
Light, Medium, and Heavy Usage

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Family Midscale Restaurant Chains
Restaurant Analysis—IHOP
Restaurant Analysis—Denny’s
Restaurant Analysis—Cracker Barrel
Restaurant Analysis—Golden Corral
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations