Family/Midscale Restaurants - US - August 2008
Family/Midscale Restaurants - US - August 2008

Family restaurants provide a full-service value choice for diners. However, the category has not experienced the same growth that competing restaurant segments have. Economic pressures on its target consumers, competition from home cooked meals and fast foods restaurants plus a lack of new innovations are hampering growth. Family restaurants are also facing increased competition regarding one of its hallmarks, the breakfast daypart.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

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Market Size
Competitive Context
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis

Brand/Company

Brand/Company

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Leading Companies
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: Simmons Cohort Analysis
Appendix: Trade Associations

Other

Restaurant Analysis: Denny’s
Restaurant Analysis: IHOP
Restaurant Analysis: Cracker Barrel
Restaurant Analysis: Golden Corral
Restaurant Analysis: Bob Evans Farms
Restaurant Analysis: Buffets Holdings, Inc
Brand Qualities Case Study: Denny’s
Family Restaurant Usage
Usage and Mean Usage of Family Restaurants by Type
Family Usage by Daypart
Family Breakfast Preferences
Interest in Ordering Formats and Ethnic Foods
Food and Restaurant Attribute Analysis
Custom Focus: Urban, Suburban, and Rural Consumers
Custom Focus: Family Restaurant Brand Usage and Attitudes