Family/Midscale Restaurants - US - November 2009
Family/Midscale Restaurants - US - November 2009

This report explores the family restaurant market—identifying key developments that are changing consumer habits and usage of these restaurants within the current economic climate, which has caused “value” to emerge as a key theme as operators struggle to combat declining guest traffic.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Restaurant Usage Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Market Drivers
Menu Analysis: IHOP

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Family Restaurant Usage
Family Restaurant Usage—Impact of Race and Hispanic Origin
Family Restaurant Usage and Kids
Family Restaurant Decision Influencers
Family Restaurants: Reasons Consumers Choose Them
Family Restaurants: Usage by Daypart
Family Restaurant Usage by Procurement Method
Cluster Analysis
Custom Consumer: Marital Status and Presence of Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Restaurant Analysis: IHOP
Restaurant Analysis: Denny’s
Restaurant Analysis: Cracker Barrel
Restaurant Analysis: Golden Corral
Restaurant Analysis: Bob Evans Farms
Advertising and Promotion
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables—Income
Appendix: Trade Associations