“Family restaurants face increasing competition from fast food and fast casual chains, which offer value based on low prices, convenience, and easily customizable options. More modern ambiance through restaurant renovations and redesigns, convenient breakfast items, and showing value by offering more BFY foods at budget-conscious prices are the ways forward for the segment if it wants to stave off the threat of QSRs and fast casuals.”
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Overview
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Executive Summary
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Market
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Market Drivers
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Types of Family Midscale Restaurants that Consumers Prefer (Any Daypart)
Types of Family Restaurants Consumers Prefer at Lunch
Types of Family Restaurants Consumers Prefer at Dinner
Types of Family Restaurants Consumers Prefer when Snacking and Late Night
Who Consumers Dine with at Family Restaurants
Family Midscale Restaurant Characteristics that Appeal to Consumers
Reasons Consumers Visit Family Midscale Restaurants
Restaurant Influencers that Would Make Consumers Visit Family Midscale Restaurants More Often
Reasons Why Consumers Do Not Visit Family Midscale Restaurants
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Data
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Menu Analysis – Family Midscale Restaurants
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Trade Associations
5th August 2014
“For a long time, value meant cheap, unhealthy food, with sub-par service. But, today, families are looking for food that is tasty, nutritious and trendy. These are new expectations in family dining restaurants. Friendly’s is moving to providing what the consumer wants, at competitive prices. In test-market Boston, it seems ... 
2nd June 2014
“Family midscale restaurants are known for their breakfast fare, but are not necessarily known for their innovation. Unfortunately, this has kept the segment at a slow growth pace, compared to other segments (ie fast casual) willing to change their menus based on seasonality and popularity. To jump start growth in ...
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Will restaurant renovations help revive the segment?
