Family Midscale Restaurants - US - October 2013
Family Midscale Restaurants - US - October 2013

“Family restaurants face increasing competition from fast food and fast casual chains, which offer value based on low prices, convenience, and easily customizable options. More modern ambiance through restaurant renovations and redesigns, convenient breakfast items, and showing value by offering more BFY foods at budget-conscious prices are the ways forward for the segment if it wants to stave off the threat of QSRs and fast casuals.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of Family Midscale Restaurants that Consumers Prefer (Any Daypart)
Types of Family Restaurants Consumers Prefer at Lunch
Types of Family Restaurants Consumers Prefer at Dinner
Types of Family Restaurants Consumers Prefer when Snacking and Late Night
Who Consumers Dine with at Family Restaurants
Family Midscale Restaurant Characteristics that Appeal to Consumers
Reasons Consumers Visit Family Midscale Restaurants
Restaurant Influencers that Would Make Consumers Visit Family Midscale Restaurants More Often
Reasons Why Consumers Do Not Visit Family Midscale Restaurants

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovators and Innovations
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis – Family Midscale Restaurants
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Trade Associations