Family Midscale - US - November 2010
Family Midscale - US - November 2010

The restaurant industry has felt the impact of the recession and the family midscale segment is no exception. With competition coming from all angles, industry operators are walking the tightrope between health and indulgence, while attempting to diversify the core consumer base and drive home the price:quality ratio message.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Menu Insights Analysis: The Family Midscale Menu
Menu Insights Analysis: Marketing the Family Midscale Menu
Menu Insights Analysis: The Beverage Menu
Menu Insights Analysis: The Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Family Midscale Restaurant Usage
Spending Habits in Family Midscale
Important Attributes and Consumer Ratings at Family Midscale
Future Menu of Family Midscale
Attitudes Toward Family Midscale
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company Profile—IHOP
Company Profile—Denny’s
Company Profile—Cracker Barrel
Company Profile—Bob Evans
Company Profile—Friendly’s
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: Trade Associations