CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The restaurant industry has felt the impact of the recession and the family midscale segment is no exception. With competition coming from all angles, industry operators are walking the tightrope between health and indulgence, while attempting to diversify the core consumer base and drive home the price:quality ratio message.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Menu Insights Analysis: The Family Midscale Menu
Menu Insights Analysis: Marketing the Family Midscale Menu
Menu Insights Analysis: The Beverage Menu
Menu Insights Analysis: The Kids’ Menu
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Family Midscale Restaurant Usage
Spending Habits in Family Midscale
Important Attributes and Consumer Ratings at Family Midscale
Future Menu of Family Midscale
Attitudes Toward Family Midscale
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Company Profile—IHOP
Company Profile—Denny’s
Company Profile—Cracker Barrel
Company Profile—Bob Evans
Company Profile—Friendly’s
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Consumer Tables
Appendix: Trade Associations
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