Pizza at Retail - US - July 2012
Pizza at Retail - US - July 2012

The $5.4 billion pizza at retail market had been steadily growing between 2006 and 2009, but started to decline in 2010 and faces more declines for the 2012-16 period. The sluggish U.S. economy has not helped the pizza at retail category. This expected performance, however, will be impacted by future economic factors, changing U.S. demographics and childhood obesity concerns.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Frozen Pizza
Segment Performance—Refrigerated Pizza Crust/Dough, Kits
Segment Performance—Shelf-stable Pizza Kits, Pizza Sauces, and Crusts
Segment Performance—Take-and-Bake Pizza
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Supercenters and Warehouse Clubs
Retail Channels—Drug Stores
Retail Channels—Other Channel

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pizza Consumption and Frequency
Attitudes toward Pizza
Purchase Drivers for Frozen and Refrigerated Pizza
Important Health-Related Attributes
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Frozen Pizza
Brand Share—Refrigerated Pizza Kits, Crusts, and Dough
Brand Share—Shelf-stable Kits, Pizza Sauces, and Crusts
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations