Pizza - US - March 2005
Pizza - US - March 2005

Fueled on the positive side by improving product quality and convenience, and pinched on the other side by the vastly larger restaurant/carryout pizza market, the FDM packaged pizza market grew 18% in current dollars from 1999-2004. The $2.8 billion category at FDM that is the focus of this report contains three segments—frozen, refrigerated, and shelf-stable pizza products—and is dominated by frozen pizza, which accounted for an ...

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

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The Consumer

Data

Data

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Appendix: Trade Associations
Appendix: New Product Developments

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Introduction and Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast