Pizza - US - March 2005
Pizza - US - March 2005

Fueled on the positive side by improving product quality and convenience, and pinched on the other side by the vastly larger restaurant/carryout pizza market, the FDM packaged pizza market grew 18% in current dollars from 1999-2004. The $2.8 billion category at FDM that is the focus of this report contains three segments—frozen, refrigerated, and shelf-stable pizza products—and is dominated by frozen pizza, which accounted for an ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Developments

Other

Introduction and Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast