Pizza - US - January 2009
Pizza - US - January 2009

The pizza category is "humming on all cylinders" with impressive sales gains bolstered by innovations across the board. This report not only gives insight into what developments have been most successful and why, but also how the industry can take it a step further and continue to capitalize on consumer and economic trends.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Frozen Pizza
Segment Performance—Other Pizza Products
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types and Incidence of Eating Pizza
Attitudes towards Frozen Pizza
Reasons for not Buying Frozen Pizza
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Teens and Pizza
Kids and Pizza
Household Usage
Household Consumption of Pizza by Key Cohorts
IRI/Builders—Key Household Purchase Measures

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Stores
Leading Companies
Brand Share—Frozen Pizza
Brand Share—Refrigerated Pizza
Brand Share—Pizza Products
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations