Pizza at Retail - US - January 2010
Pizza at Retail - US - January 2010

Packaged pizza sales are thriving thanks to a recession-driven increase in “eating in” to save money. The packaged pizza market (which includes frozen and refrigerated pizza, pizza crusts and dough, pizza sauce, crust mixes and pizza kits) reached $5.2 billion in 2009 in all channels. In this report we discuss how consumer trends, the economy, and product innovation are influencing the pizza market. In addition to presenting sales data ...

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Frozen Pizza
Segment Performance—Other Pizza Products
Retail Channels
Retail Channels—Natural Food Stores
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Pizza Consumption and Usage Frequency
How the Economy Has Impacted Purchase Behavior
Interest in New Pizza Concepts
Reasons for Eating—and Not Eating—Pizza
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Impact of Mosaic Demographic Groups
Brand Usage—Adults, Kids and Teens

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supermarket/Food Stores
Leading Companies
Brand Share—Frozen Pizza
Brand Share—Refrigerated Pizza
Brand Share—Pizza Products
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Frozen Pizza
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations