“COVID-19 brought sudden gains to the modestly growing pizza category in 2020. These gains are likely to have residual staying power over the next year as consumers rely on affordable and convenient meal solutions during a recession. However, these very elements of value that benefit packaged pizza are also strong points for foodservice operators in the pizza segment, and packaged brands will be challenged to compete on quality and freshness ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors
Market Opportunities
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Key Takeaways
Pizza Consumption
Pizza Purchasing Factors
Reasons for Choosing Store-bought Pizza
Reasons for Choosing Restaurant Pizza
Interest in Specialty Options
Pizza Attitudes
Pizza Innovation That Motivates Trial
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Companies and Brands – Key Takeaways
Market Share
Competitive Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Retail Channels
Appendix – Key Players
6th May 2021
“Packaged pizza brands are uniquely positioned to appeal to gamers, who benefit from convenient meal solutions during and between gaming sessions and already have a strong overlap with packaged pizza consumers, and yet it’s pizza restaurants who are capitalizing on the opportunity. Tapping into the gaming market is another way ...
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The impact of COVID-19 on consumer behavior and the pizza market
