Pizza at Retail - US - June 2011
Pizza at Retail - US - June 2011

The retail pizza market continues to thrive and enjoy widespread acceptance. The market­—which includes frozen pizza, refrigerated/frozen kits, crusts, and dough, and shelf-stable kits, pizza sauces, and crusts—reached $5.3 billion in 2010 in total U.S. sales.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Frozen Pizza
Segment Performance—Refrigerated/Frozen Kits, Crusts, and Dough
Segment Performance—Shelf-stable Kits, Pizza Sauces, and Crusts
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of Pizza Eaten In and Out of the Home
Frozen Pizza, Crust, and Sauce Usage at Home
Eating Occasions
Pizza Innovations/Attributes of Interest
Usage Shifts and Light/Non-User Attitudes
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Frozen Pizza
Brand Share—Refrigerated/Frozen Kits, Crusts, and Dough
Brand Share—Shelf-stable Kits, Pizza Sauces, and Crusts
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Restaurant Trends—Pizza
Appendix—Trade Associations