The U.S. oral care market continues to feel the impact of the stagnant economy, growing modestly in 2011 with the expectation that this modest growth will continue into 2016. However, population growth from key users of oral care products—women, Boomers, and Hispanics and Blacks—should help the market steadily grow in the near term. This report focuses on these factors, and provides in-depth analysis of the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Toothpaste
Segment Performance—Mouthwash/Rinses
Segment Performance—Toothbrushes
Segment Performance—Floss/Accessories/Tools
Segment Performance—Bleaching/Whitening Kits
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Retailers
Natural Channel Marketplace
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Oral Care Concerns
Product Usage
Whitening Products
Purchase Habits and Preferences
Interest in Oral Care Product Attributes
Brand Selection and Usage
Attitudes toward Oral Care Products
Interest in New Types of Oral Care Products
Oral Care Packaging Preferences
Impact of Race/Hispanic Origin
Custom Consumer Groups
SymphonyIRI Group Builders Panel Data—Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Toothpaste
Brand Share—Mouthwash/Rinses
Brand Share—Toothbrushes
Brand Share—Floss/Accessories/Tools
Brand Share—Bleaching/Whitening Kits
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations
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How the oral care market declined slightly in 2008 and 2009 until it began to recover in 2010 and 2011 as the economy rebounded, and what the contributing factors were in that recovery
