An economizing mindset among some consumers has been sufficient to keep sales growth in check over the last three years in the oral care products category. In this environment, competition has only become more intense. A handful of successful new product launches have won market share, but have failed to ignite overall category growth. Some product segments have grown by helping consumers avoid an expensive trip to the dentist’s ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Toothpaste
Segment Performance—Mouthwash/Rinse
Segment Performance—Toothbrushes
Segment Performance—Floss/Accessories/Tools
Segment Performance—Bleaching/Whitening Products
Retail Channels
Retail Channels—Other FDMx
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage Snapshot
Toothpaste Forms, Types, Brands, and Purchase Dynamics
Mouthwash Brands, and Purchase Dynamics
Dental Floss Brands and Loyalty
Flavor
Toothbrush Brands and Usage
Whitening
Attitudes towards Oral Care
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Share—Toothpaste
Brand Share—Mouthwash/Rinse
Brand Share—Toothbrushes
Brand Share—Floss/Accessories/Tools
Brand Share—Bleaching/Whitening Products
Innovation and Innovators
Brands and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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The slowdown in overall new product activity, a closer look at recent successful launches and examples of innovative niche products
