"Sales within the oral care market remain steady, benefiting from widespread product usage. Opportunities exist in the $7.2 billion category for brands to increase the frequency of product usage, especially through portable oral care products, and a focus on new product innovations within the floss/accessories/tools segment. Additionally, brands can benefit from educating consumers on proper children’s oral care."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Oral Care Product Usage
Oral Care Attitudes
Interest in New Products
Dentist Visits
Children’s Oral Care
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Oral Care Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
11th December 2015
“Grush, an electronic toothbrush and mobile app that turns brushing into a game, will likely appeal to kids by making brushing more fun, as well as to parents who can use the app’s feedback as reassurance that their children are brushing properly.” 
8th September 2015
“Listerine released a new mobile app in the UK, Ireland, and Germany which uses facial recognition to enable blind people to know when they are being smiled at. The app was released along with a short film showing the reactions as blind people used the app for the first time ...
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Category experiences steady growth, benefiting from strong floss/accessories/tools sales
