Oral Care - US - June 2008
Oral Care - US - June 2008

Slow growth characterizes the oral care category, yet within this mature space, certain segments have experienced rapid gains while others have faded. This shows that the sector is, in fact, dynamic and holds considerable opportunities.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance
Segment Performance – Toothpaste
Segment Performance – Mouthwash/Dental Rinse
Segment Performance – Manual Toothbrushes
Segment Performance – Dental Accessories and Tools
Segment Performance – Tooth Bleaching and Whitening
Competitive Context
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Toothpaste
Brand Share – Mouthwash/Dental Rinse
Brand Share – Manual Toothbrushes
Brand Share – Dental Accessories/Tools
Brand Share – Tooth Bleaching and Whitening
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brand Usage

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: IRI/Builders Panel Data Definitions
Appendix: Simmons Cohort Analysis
Appendix: Segment Performance
Appendix: Trade Associations

Other

Retail Channels – Drug Stores
Adult Toothpaste Usage and Rationales
Usage of Toothbrushes
Usage and Reasons for Using Mouthwash
Whitening Product Usage and Attitudes
Oral Care Purchasing Insights, Concern and Perceptions
Teen Toothbrush, Toothpaste and Mouthwash Usage
Attitudes and Concerns Towards Children’s Oral Care
IRI/Builders Panel Data