Oral Hygiene - US - May 2001
Oral Hygiene - US - May 2001

The oral hygiene industry is driven by Americans' desire for healthy teeth, fresh breath and a good set of "pearly whites." In general, Americans are keeping their natural teeth longer, and are working to maintain healthy gums and good oral hygiene. Seniors, about a quarter of whom have transitioned to at least partial dentures, are also interested in maintaining good oral care and in caring for their false teeth.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Trends
Market Segmentation

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Other

Contents
Introduction and Abbreviations
The Market Drivers
The Supply Structure
The New Product Trends
The Retail Distribution
The Future
The Appendix: Trade Associations
The Appendix: New Product Briefs