Sales of oral care products declined slightly in 2008 and 2009 as millions of Americans sought to reduce household expenditures as a result of recessionary pressures. However, FDMx sales grew for the first time in three years in 2010 and now resemble levels observed before the recession.
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Toothpaste
Segment Performance—Mouthwash/Rinse
Segment Performance—Toothbrushes
Segment Performance—Floss/Accessories/Tools
Segment Performance—Bleaching/Whitening Products
Retail Channels
Retail Channels—Other FDMx
The Natural Channel Marketplace
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Oral Care Concerns
Purchase Habits and Preferences
Usage Summary
Toothbrush Brand Preferences
Toothpaste Usage and Interest in Attributes
Mouthwash Usage and Interest in Attributes
Whitening Products
Dental Floss Preferences and Brand Usage
Attitudes toward Oral Care Products
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Share—Toothpaste
Brand Share— Mouthwash/Dental Rinse
Brand Share—Toothbrushes
Brand Share—Floss/Accessories/Tools
Brand Share—Bleaching/Whitening Products
Innovation and Innovators
Brands and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
|
How have sales fluctuated in recent years and which categories of oral care are likely to drive growth in 2011 and 2012?
