“The oral care market can expect to see growth in the coming years due to consumers’ regular usage of these products along with a lack of competitive alternatives. However, this market does have some issues it will need to address. In some segments, private label offerings are slowly starting to grab market share from branded offerings; toothbrush sales have been stagnant for several years, and consumers have come to expect ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Toothpaste
Segment Performance—Mouthwash/Rinses
Segment Performance—Toothbrushes
Segment Performance—Floss/Accessories/Tools
Segment Performance—Bleaching/Whitening Kits Performance
Retail Channels
Retail Channels—Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage of Oral Care Products
Frequency of Product Usage
Oral Health Concerns
Shopping Behaviors
Purchase Factors
Interest in Product Attributes
Interest in New Types of Products
Race and Hispanic Origin
Cluster Analysis
SymphonyIRI/Builders—Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Toothpaste
Brand Share—Mouthwash/Rinses
Brand Share—Toothbrushes
Brand Share—Floss/Accessories/Tools
Brand Share—Bleaching/Whitening Kits
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Social Media
Appendix—Trade Associations
6th October 2014
“In recent years, toothpaste brands have been focused on offering consumers products that feature a multitude of oral health benefits, giving consumers everything their teeth need in one toothpaste product. Brands are starting to put a stronger focus on enamel health and restoration by launching enamel-focused product lines. Colgate just ... 
30th January 2014
“For several decades, mint flavored oral care products have been the standard for consumers. P&G now hopes to shake up the oral care category with its new line of Crest toothpastes featuring non-traditional flavors, including a chocolate flavored toothpaste. This new launch could result in the influx of new, unexpected ...
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How can market players reinvigorate interest in branded offerings and reclaim their share?
