With changing consumer buying habits and the onslaught of private label products, heightened by the recession, the oral care category is in a period of tremendous transition. As a result, some segments and products are flourishing, while others are floundering.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance—The Oral Hygiene Market
Segment Performance—Toothpaste
Segment Performance—Mouthwash/Rinse
Segment Performance—Toothbrushes
Segment Performance—Floss/Accessories/Tools
Segment Performance—Bleaching/Whitening Products
Retail Channels
Retail Channels—Supermarkets/Food Stores
Understanding the Natural Channel
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Who’s Using What?
Toothbrush Usage and Brands
Toothpaste: Capitalizing on Consumer Interest in Brands, Flavors and Forms
Motivating Mouthwash Purchase and Usage
Dental Floss Usage and Flavor Interest
Ways We Whiten
Interest in Demographic-Specific Oral Care Products
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Toothpaste
Brand Share—Mouthwash/Rinse
Brand Share—Toothbrushes
Brand Share—Floss/Accessories/Tools
Brand Share—Bleaching/Whitening Products
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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Changing consumer behavior when it comes to oral care and the increasing decline of mid-range products, in favor of high-end dentist-quality products or inexpensive private label options
