Juice and Juice Drinks: The Market - US - February 2011
Juice and Juice Drinks: The Market - US - February 2011

This report explores the fruit and vegetable juice and juice drink markets. The market is broken into three segments, 100% fruit juice (50.6% of sales), juice drinks (39.6%), and vegetable/tomato juice/drinks (9.7%). As with other products in the food and beverage industry, cost, convenience, taste and health are all key drivers influencing the purchase of juice and juice drinks. In this two-part report on fruit ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities—a Market-centric View
Inspire Insight

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Fruit Juice (100%)
Segment Performance—Fruit Drinks
Segment Performance—Vegetable/Tomato Juice/Drinks
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Retail Channels—Natural Supermarkets
Market Drivers—Demographic and Economic Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Market Drivers—Health and Wellness

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands
Brand Share—Fruit Juice (100%)
Brand Share—Fruit Drinks
Brand Share—Vegetable/Tomato Juice/Drinks
Brand Qualities
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix—IRI/Builders Panel Data Definitions
Appendix—Trade Associations