Juice and Juice Drinks: The Consumer - US - January 2011
Juice and Juice Drinks: The Consumer - US - January 2011

Juice and juice drinks consumption has remained stable during 2008-10, and the market has struggled to gain consumers. In fact, the recession has dampened consumption in certain consumer groups and the market appears to remain stuck in traditional occasions of consumption, primarily as a morning breakfast drink and a drink to be stuffed in kids’ lunch boxes. In this two-part report on fruit juice and juice drinks, Mintel takes an ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers—Health and Wellness
Market Drivers—Demographic and Economic Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Insights and Opportunities—A Consumer-centric View
Juice and Juice Drinks—Usage and Frequency of Use
Frozen Orange Juice: Usage by Brands and Type
Desired Attributes in Fruit Juice (100%), Juice Drinks, and Powdered Juice Drinks
Incidence of Using More or Less Fruit Juice/Juice Drinks Compared to Last Year
Impact of Economy, Promotion, Environment, and Packaging
Preference for Fruit Juice-based Beverages
Attitude: Juice Blends and Carbonated Juice, Super-Premium Juices, and Sweeteners
Reasons for Not Drinking Fruit Juice or Juice Drinks
Juice and Juice Drinks Flavor Preference
Juice and Juice Drinks Flavor Preference by Occasion of Drinking
Impact of Race/Hispanic Origin
The Teen Consumer: Usage, Frequency of Use, Flavor Preference
The Kid Consumer: Usage, Frequency of Use, Flavor Preference
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Orange Juice: Brands, Form of Packaging, Types, and Kinds
Other Fruit Juice/Drinks: Brands, Form of Packaging, Type, and Refrigeration
Tomato and Vegetable Juice: Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix—Impact of Race/Hispanic Origin
Appendix: Trade Associations