“Some 41% of adults say they are most likely to turn to products in the category for added nutrition, the most widely applicable among the leading uses named. Next to that, 40% seek good taste. The category would do well to focus on these attributes in order to expand consumption occasion.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Factors
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Juice Purchase and Consumption
Consumption Occasions
Sugar Reduction
Innovation of Interest
Impact of Race and Hispanic Origin
Custom Consumer Group – Households with Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Analysis
Innovations and Innovators
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Social Media
Appendix – Other Useful Tables
Appendix – Trade Associations
31st January 2016
“Consumer response indicates openness to vegetables, with 20% of adults saying they would be interested in products that blend vegetable juice in with fruit juice to reduce sugar totals in the products.” 
10th April 2015
“25% of juice buyers have purchased less than they were previously. 18-34s are most likely to indicate reducing consumption.”
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How can juice move beyond breakfast?
