Fruit Juice and Juice Drinks: The Consumer - US - January 2010
Fruit Juice and Juice Drinks: The Consumer - US - January 2010

In this two-part report on fruit juice and juice drinks, Mintel takes an in-depth consumer-centric view of the market. The market-centric view is covered in Mintel’s Fruit Juice and Juice Drinks: The Market—U.S., February 2010. This report allows fruit juice/juice drinks manufacturers and marketers to get a glimpse into not only the consumption trends, but also consumer behavior and attitude toward juice/juice drinks to help ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Inspire Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers—Health and Wellness Trends
Market Drivers—Demographic and Economic Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Insights and Opportunities—A Consumer-centric View
The Consumer: Usage and Consumption volume
Orange Juice: Brands, Form of Packaging, Types and Kinds used
Other Fruit Juice/Drinks: Brands, Form of Packaging, Type and Refrigeration
Frozen Orange Juice: Usage by Brands and Type
Desired Attributes in Fruit Juice (100%), Juice Drinks, and Powdered Juice Drinks
Consumer Behavior: Impact of Economy, Environment and Packaging
Preference for Fruit Juice-based Beverages
Attitude: Juice Blends and Carbonated Juice, Super-Premium Juices and Sweeteners
Incidence of Using More or Less Fruit Juice/Juice Drinks compared to Last Year
Reasons for not Drinking Fruit Juice or Juice Drinks
Impact of Race and Hispanic Origin
The Teen Consumer: Usage, Consumption volume, and Flavor Preferences
The Kid Consumer
Cluster Analysis
Custom Consumer Groups

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Adult Consumer Comparisons
Appendix: Additional Race/Hispanic Origin Comparisons
Appendix: Additional Custom Consumer Comparisons
Appendix: Trade Associations