Juice and Juice Drinks - US - November 2013
Juice and Juice Drinks - US - November 2013

“While the category benefits from a health halo, the perception of high calories and sugar has stunted recent growth. More and more, health professionals are pointing to the dangers of juice consumption and encouraging moderation (or elimination), especially among children.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Juice and Juice Drink Purchase
Consumption Frequency
Reason for Use
Purchase Decision
Consumption Barriers
Attitudes Toward Sugar and Sweeteners
Custom Consumer Group – Households with Children
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovations and Innovators
Marketing Strategies
Social Media – Juice and Juice Drinks
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data: Refrigerated Juices/Drinks – US
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data: SS Bottled Juices – US
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data: Aseptic Juices – US
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data: SS Canned Juices – US

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations