Fruit Juice and Juice Drinks - US - January 2012
Fruit Juice and Juice Drinks - US - January 2012

The fruit juice and juice drinks market grew by 1% in 2011, which is an improvement on the 1.7% decline witnessed in 2009 and no gain (0%) in 2010. Nevertheless, the market remains challenged with a number of issues, the foremost being juice and drinks’ high calorie status, which does not bode well amid the high incidence of diabetes among U.S. adults, and the consumer trend toward maintaining ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fruit Juice (100%)
Segment Performance—Fruit Drinks
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer: Usage and Frequency of Use
Consumer-preferred Juice and Juice Drinks Attributes
Reasons for Not Drinking Fruit Juice and Juice Drinks
Consumer Behavior and Response Toward Price Increases
Attitudes Toward Sweeteners in Juice and Juice Drinks
Reasons for Drinking Fruit Juice and Juice Drinks
Attitude Toward Different Flavors and Types of Fruit Juice and Drink
Impact of Race/Hispanic Origin
Custom Consumer Group
Special Supplement: Coconut Water

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands
Brand Share—Fruit Juice (100%)
Brand Share—Fruit Drinks
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: Retail Channels
Appendix: Other Useful Tables
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix—Trade Associations