Fruit Juice and Juice Drinks - US - February 2008
Fruit Juice and Juice Drinks - US - February 2008

The fruit juice and juice drinks market faces a number of challenges, evidenced by declining sales during 2002 to 2007. While the market remains under pressure from consumer attrition to other non-alcoholic beverages, it also faces challenges from within, such as increasing juice prices.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance – Fruit Juice
Segment Performance—Fruit Drinks
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Attitudes and Motivations

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands
Brand Share—Fruit Juice
Brand Share—Fruit Drinks
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Studies on Fruit Juice
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Retail Channels—Mass Merchandisers and Others
Retail Channels—Natural Stores