Air Fresheners - US - November 2011
Air Fresheners - US - November 2011

Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn, with air care products outside of the freshener market becoming increasingly competitive, and widespread negative perceptions among consumers about the product category. This report provides marketers with the insights and data necessary to combat these factors and grow brand sales. Mintel’s custom research for this ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Plug-in/Electric or Battery Operated Air Fresheners
Segment Performance—Aerosol Air Fresheners
Segment Performance—Slow-release Air Fresheners
Segment Performance—Scented Burners
Segment Performance—Potpourri/Sachets
Segment Performance—Automobile Air Fresheners
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Air Freshener Usage by Type and Brand
Locations Air Fresheners Used
Factors in Choice of Air Fresheners
Attitudes toward Air Fresheners
Shopping Habits
Scents
Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Aerosol Air Fresheners
Brand Share—Slow-release Air Fresheners
Brand Share—Plug-in and Battery-operated Air Fresheners
Brand Share—Scented Burners
Brand Share—Automobile Air Fresheners
Brand Share—Potpourri
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI Group Builders Panel Data—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations