Air Care - US - March 2015
Air Care - US - March 2015

“To help encourage growth, market players must combat cannibalization within the category by promoting complementing suites of products for greater efficacy, focus on improving the multifunctional capabilities of air care products.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
The Market – What You Need to Know
Market Size and Forecast

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Breakdown
Market Perspective
Market Factors
Key Players – What You Need to Know
Manufacturer Sales of Air Care
What’s Working?
What’s Struggling?

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Product Innovations
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

What’s Next?
The Consumer – What You Need to Know
Product Usage
Format Perceptions
Purchase Influencers – Scents
Attitudes toward Air Care