“Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of added functional benefits as well as new product innovations will be needed to reinvigorate air care sales.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Product Usage
Brand Usage
Product Attributes
Scent Preferences
New Product Opportunities
Candle Attitudes
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Candles
Brand Share – Home Air Fresheners
Brand Share – Vehicle Air Fresheners
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Market Tables
Appendix – Other Useful Consumer Tables
Appendix – Social Media Tables
Appendix – Trade Associations
9th January 2015
“For its holiday campaign, Air Wick partnered with a military wife to create three customized candle scents for her husband overseas to give him a taste of home. The highly emotional campaign highlights a growing trend in the air care category where brands are putting a stronger emphasis on the ... 
20th November 2014
“Kohler’s line of Purefresh toilet seats offers consumers the ability to have continuous fragrance in their bathrooms. This could have implications for air freshener companies given that the consumers may not be as inclined to purchase air freshener products for their bathrooms if scent is being delivered through their toilet ...
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Reinvigorate candle sales
