Air Fresheners - US - December 2008
Air Fresheners - US - December 2008

The market consists of home air fresheners, automobile air fresheners, trash can deodorizers, and potpourri/sachets. More than 90% of the market is represented by the home air fresheners segment.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Overall Segment Performance
Segment Performance—Home Air Fresheners
Segment Performance—Automobile Air Fresheners
Segment Performance—Potpourri/Sachets
Segment Performance—Trash Can Deodorizers
Retail Channels
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Food Stores
Leading Companies
Brand Share—Home Air Fresheners
Brand Share—Car Air Fresheners
Brand Share—Potpourri/Sachets
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations

Other

Scopes and Themes
Retail Channels—Drug and Mass Stores
Usage of Air Fresheners
Attitudes Towards and Perceptions of Air Fresheners
Air Freshener Brands Used
IRI/Builders—Key Household Purchase Measures