Air Fresheners - US - September 2012
Air Fresheners - US - September 2012

Air freshener sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to cut back on their spending, particularly on products such as air fresheners, which are a more discretionary purchase. However, some air freshener brands and product segments have posted sales growth during the review period, indicating that air freshener companies have the potential to drive sales and grow brand ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Issues in the Market
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Aerosol Air Fresheners
Segment Performance—Slow-release Air Fresheners
Segment Performance—Plug-in or Battery-Operated Air Fresheners
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Other Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Air Freshener Usage
Air Freshener Format Usage
Usage in the Home
Product Selection
Purchase Habits
Attitudes toward Air Fresheners
Interest in New Product Attributes
Preferred Air Freshener Scents
Race and Hispanic Origin
Correspondence Analysis
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Aerosol Air Fresheners
Brand Share—Slow-release Air Fresheners
Brand Share—Plug-in Air Fresheners
Innovations and Innovators
Marketing Strategies
IRI/Builders—Key Household Purchase Measures

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations