Air Fresheners - US - September 2013
Air Fresheners - US - September 2013

“Air fresheners are widely used in American households and the market is growing and recovering from the recession. However, there are some challenges. Plug-in and battery-operated product sales are struggling, there is growing concern around chemical content that is used in air fresheners, and companies have to look to new ways to expand this mature category.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Plug-In and Battery-Operated Air Fresheners
Segment Performance—Aerosol Air Fresheners
Segment Performance—Vehicle Air Fresheners
Segment Performance—Slow-Release Air Fresheners
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Air Freshener Usage
Brand Usage
Air Freshener Usage Around the Home
Usage Behaviors
Shopping Behaviors
New Product Opportunities
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Plug-In and Battery-Operated Air Fresheners
Brand Share—Aerosol Air Fresheners
Brand Share—Vehicle Air Fresheners
Brand Share—Slow-Release Air Fresheners
Innovations and Innovators
Marketing Strategies
Social Media

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations