Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn. Air care products outside of the freshener market are becoming increasingly competitive, in addition to widespread negative perceptions among consumers about the product category. This report provides marketers with the insights and data necessary to combat these factors and grow brand sales. Mintel’s custom research ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Home Air Fresheners
Segment Performance—Potpourri/Sachets
Segment Performance—Automobile Air Fresheners
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Attitudes and Motivations
Product Selection
Scent Choice
Brands Used
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups—Focus on Moms
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Share—Home Air Fresheners
Brand Share—Potpourri/Sachets
Brand Share—Automobile Air Fresheners
Brand Qualities
Innovations and Innovators
Marketing Strategies
Place of Purchase
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix—Trade Associations
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Causes of and remedies for declining sales
