“While there is a trend towards cutting down on social media use, more people than ever are using social networks and the vast majority are sharing content. Platforms more popular with younger demographics must strike a balance between maintaining a cool brand image and continuing to cater for long-term users as they get older. With renewed emphasis on data security in the aftermath of the Cambridge Analytica scandal, clear communication ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Major Players – Facebook Inc
Major Players – YouTube
Major Players – Twitter
Major Players – Snapchat
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Social Media Usage
Social Media Access Points
Content on Social Media
Trends in Cutting Down
Perceptions of Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
26th July 2019
“Consumers and governments have become more aware of the negative impact social media can have on people’s mental health. Over the last few months Instagram has been exploring features to tackle the issue in multiple ways, which more social networks should consider implementing”. 
8th April 2019
“Despite it being a service from arguably the most recognisable technology company in the Western world, Google+ never got off the ground and failed to mount any sort of challenge to the likes of Facebook, Twitter and more recently Instagram. It underlines how difficult it is to build a competitive ...
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Has the Cambridge Analytica data sharing scandal hit people’s trust in social media?
