Social Networking - UK - November 2009
Social Networking - UK - November 2009

Despite the increasing range of extra activities that sites like Facebook offer, internet users are still mostly pre-occupied with one another, with research showing 66% visit to keep up with current friends compared with 10% of respondents that visit social networks for music, for example. How can social networks encourage more active participation and drive up advertising revenues as a result?

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market

Consumer

Consumer

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Leading Social Networks and Their Users
Frequency of Social Network Usage
Where do People Access Social Networks?
Reasons for Using a Social Network
Attitudes Towards Social Network Security
General Attitudes Towards Social Networks

Brand/Company

Brand/Company

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Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Brand Elements

Data

Data

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Appendix – Leading Social Networks and Their Users
Appendix – Frequency of Social Network Usage
Appendix – Where do People Access Social Networks?
Appendix – Reasons for Using a Social Network
Appendix – Attitudes Towards Social Network Security
Appendix – General Attitudes Towards Social Networks