“The smart phone camera has become the primary way content is shared on social media. Mobile live streaming, Stories-like features and camera effects have become part of the standard repertoire of features of social media networks. Platforms are looking for new ways to differentiate themselves, leading networks away from their social roots towards becoming ‘super-apps’ integrating a wide range of functions.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Social and Media Network Usage
Types of Content Shared on Social and Media Networks
How Content is Shared on Social and Media Networks
Sources of Content on Social and Media Networks
Reasons for Sharing Content on Social Media
Attitudes towards Social and Media Networks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
2nd March 2018
“Much of Snapchat’s vulnerability lies in its limited demographic appeal and changes being made to its app are built around trying to broaden its user base. The initial backlash to the app’s redesign is not necessarily indicative of whether it will be a long-term success”. 
2nd February 2018
“Facebook has responded to increased scrutiny in regards to its role in spreading fake news by altering its news feed to give greater focus to social interaction. Many major social networks are responding to growing criticism and demands that they provide better oversight to their content”
|
Cameras become the heart of content sharing
