“The COVID-19 crisis has seen social media platforms take a stronger content moderation role than ever before, such as overtly promoting trusted sources and banning users that are spreading misinformation. This comes as platforms have already been facing more pressure from consumers, governments and advertisers to tackle the issue of fake news, as well as hate speech and other harmful content. While regulating COVID-19 content is more straightforward than other ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Social Media Networks Used
Frequency of Social Media Visits
Social Media Devices
Attitudes towards Social Media
Social Media Priorities
Perceptions of Social Media Platforms
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Major Players – Facebook, Inc
Major Players – YouTube
Major Players – Twitter
Major Players – Snapchat
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
5th January 2021
"New online Live Shopping platforms are enabling foodservice operators, wholesalers and producers to set up a Live Shopping feature on their social network to sell their products directly to consumers at home."
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The impact of COVID-19 on social media
