UK Fragrances Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Fragrances UK Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest fragrance market trends and consumer behaviours affecting your industry. Get a 360° view of the UK fragrances market including fragrances market size, share, and forecasted growth to help you align your business strategy with the needs of your audience.

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Below, we’ve handpicked the key insights analysed in the full fragrances market report and summarised the core topics.

Topics Analysed in this Report

• A detailed UK fragrances market outlook, including expert insights and market drivers.
• How usage has shifted in fragrances and body sprays during the last 12 months.
• The impact of the rising cost of living on how people shop fragrances and body sprays.
• The rising prevalence of dupe fragrance innovation and how prestige brands can respond.
• A fragrance market analysis of changing shopping behaviours.
• How your business can tap into opportunities to increase your fragrance market share.

Overview of the Fragrances and Perfumes Market

The UK fragrances market continues to perform well as inflationary prices boost value sales growth. New usage occasions, dynamic fragrance innovation, and an appetite for NPD driven by social media platforms are also benefitting the fragrance industry.

• Fragrances Market Size: The category continued to perform well in 2022, and the fragrance market share is expected to grow a further 8.6% in 2023.

Fragrance Market Analysis: What Consumers Want and Why

• The Cost of Living & the Fragrance Market: Dupe fragrances and cheaper alternatives, such as body sprays which are the most widely used format, are flooding the fragrances market and are posing a threat to branded scents as they lessen the compromise of trading down. Moreover, the category has to cater to consumers owning multiple fragrances, with 28% of women claiming to currently own five or more different scents, thus creating fierce competition within the industry.
• Innovations in Fragrances: With the cost of living crisis in mind, consumers will be looking for products that offer value while also prioritising their physical and mental health in order to cope with daily stress. Therefore, despite strained budgets, consumers perceive fragrances as affordable luxury with wellbeing benefits and a tool to express one’s identity. This gives brands plenty of opportunity to innovate fragrance products that tap into those demands.

What’s Next for the UK Fragrance Market?

• Looking ahead, according to our fragrances market report, the category has an opportunity to respond to shifting consumer shopping habits with solutions that improve sampling and offer seamless experiences both on- and offline.
• To keep the fragrances market size growing, it will be crucial for the category to start rethinking fragrance gender models in order to cater to the next generation by moving away from stereotypical male and female scents.

To learn how to connect with your audience, purchase our UK Fragrances Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Whïnd, Aesop, Ellis Brooklyn, ARgENTUM, Goldfield & Banks, La Bouche Rouge, Sol de Janeiro, Fischersund, Hermès, Fueguia, Borntostandout, AIXO, Dior, Amrys Clean Beauty, Marc Jacobs, LVMH, Puig, Estée Lauder, Coty, Marks & Spencer, Natura & Co, L’Oréal, Natura Cosméticos, L’Occitane, Shiseido, Lush, Chanel, Primark, Unilever, KMI Brands, Jo Lovers, So…?, Walgreens Boots Alliance, Skinny Dip, SLG, Avon, Gucci, Kenneth Green Associates, Capri Holdings, Versace, Byredo, Prada, and many more.

Products: Perfumes or perfume extracts, eaux de parfum, eaux de toilette, colognes (eaux de cologne), eaux fraiche, body sprays (fragrance in a spray can or mist/spritz format).

Additional Features Included with Your Purchase

• Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
• Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

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Expert Insights on the Fragrances Market

This report, written by Clotilde Drapé, Global BPC Analyst, delivers in-depth commentary and analysis to highlight UK fragrance market trends and add expert context to the numbers.

The fragrance market saw growth in 2023, boosted by inflation and product innovation. The desirability of the category attracts consumers from all genders and generations. However, it will have to adapt to a growing polarisation of consumer tastes as they navigate between low-budget dupes and high-end perfumes. Fragrance brands will have opportunities to drive consumer loyalty through new format innovations in fragrances and by prioritising the sampling experiences on- and offline alongside taking the lead on sustainability by tying eco-friendly gestures to cost savings.

Clotilde Drapé
Global BPC Analyst