“It is possibly the breadth of content that users are habituated to sharing on social networks that leads them to push content there more frequently. It is easier to post to, for example, Facebook with a link, thought, picture or video indiscriminately, than it is to find specific visual content in the right format, suitable for the persona a user has created on a photo sharing network like Instagram.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Trends
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Social and Media Networks Used
The Consumer – Frequency of Usage of Social and Media Networks
The Consumer – Activities Carried Out on Social and Media Networks
The Consumer – Interactions With Brands and Products on Networks
The Consumer – Use of Networks Outside of the Home
The Consumer – Advert Preferences
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Social and Media Networks Used
Appendix – The Consumer – Frequency of Usage of Social and Media Networks
Appendix – The Consumer – Activities Carried Out on Social and Media Networks
Appendix – The Consumer – Interactions With Brands and Products on Networks
Appendix – The Consumer – Use of Networks Outside of the Home
Appendix – The Consumer – Advert Preferences
17th April 2015
“The upside potential of giving fans live access behind the scenes looks bigger than the downside risk of potential piracy from the stands.” 
27th March 2015
“Online abuse is becoming an increasing problem, leaving social networks exploring ways to tackle the issue without diminishing the freedom of their platforms. Creating sophisticated ‘filtering’ algorithms to give users more control over the content they are exposed to may be the best option going forward.”
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Facebook is trying to transition one social audience to multiple media audiences
