Social networks have managed to avoid the impact of saturation in their core, younger audience by successfully appealing to a wider audience base of older users. More than four million unique internet users aged over 55 visited Facebook in February 2010.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Market in Brief
Market
Market
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Competitive Context
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Consumer
Consumer
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Leading Social Networks and Their Users
Frequency of Social Network Usage
Where do People Access Social Networks?
Attitudes Towards Mobile Social Networking
General Attitudes Towards Social Networks
Attitudes Towards Paid Gaming on Social Networks
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Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
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Data
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Appendix – Competitive Context
Appendix – Leading Social Networks and Their Users
Appendix – Frequency of Social Network Usage
Appendix – Where do People Access Social Networks?
Appendix – Attitudes Towards Mobile Social Networking
Appendix – General Attitudes Towards Social Networks
Appendix – Attitudes Towards Paid Gaming on Social Networks
8th March 2011
"Facebook’s recent launch of location-based services in the UK highlights the potential growth of consumers using GPS-enabled mobile devices to ‘check-in’ in everyday life in return for rewards and discounts.” 
29th June 2010
How brands are taking advantage of new features made available by Facebook to sell more effectively online
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Despite the increasing range of activities available to social networkers, more than two-thirds of users are still focussed on connecting with their friends.
