What you need to know
Sales at in-store bakeries continue to rise. Even as consumers indicate they are seeking healthier foods, they are clearly open to the occasional indulgence, and in-store bakeries are poised to capitalize on consumer interest in higher-quality baked goods that the consumers may feel uncomfortable, unwilling, or unskilled enough to make themselves.
Definition
ISBs (in-store bakeries) are defined as bakeries within supermarkets, mass merchandisers, or club stores that offer an assortment of bakery products, such as breads, cakes, pies, bagels, cookies, doughnuts, and muffins. Unlike the bread aisles found in these stores, ISBs generally have a dedicated counter space with staff to assist customers and often bake products on-site. In addition to the ISBs themselves, where appropriate, leading suppliers to ISBs are also discussed.
With the exception of sections with Mintel’s custom consumer survey data, the following are excluded from this Report:
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retail “stand-alone” bakeries
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retail bakery specialty stores
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bakeries in other types of locations, such as restaurants or convenience stores
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in-store cafés
This Report builds on the analysis presented in Mintel’s In-store Bakeries – US, June 2015, as well as the March 2013, August 2012, and August 2010 Reports of the same name.
